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10 tips to master Twitter etiquette

Twitter has become a platform for businesses to share information and promote brands. But with 200 million tweets being sent out into the Twittersphere daily, it's imperative that you strictly follow Twitter etiquette to avoid a faux pas that can alienate your customers. This article lists 10 tips to keep you popular on the Twitter playground.

5 Social Media tips for finding and engaging your target audience

Do you know where your customers spend time online? This article is based on new social media research studies. These findings will help you better strategize your company’s social efforts to reach your target audience.

How to write a blog post?

Article lists five tips on how to write good blog posts. One of the tips - keep your post between 300-600 words.

6 ways to make your press release search friendly

6 tips are listed in this article on how to make your press release search friendly. One of the tips – use relevant keywords.

5 ways to handle negative Facebook comments

5 tips are listed in this article on how to deal with upset followers in Facebook. One of the tips - deflect to a more positive discussion.

How to write a good letter to the Editor

Article lists five tips on how to write a good press release. One of the tips - back it up with facts.

7 rookie social media mistakes from big brands

This article lists seven mistakes that have been made by big brands using social media, and tips how to avoid them.

10 ways to deal with upset customers using social media

10 tips are listed in this article on dealing with upset customers in social media. One of the tips – keep the discussion open.

How to customize your social updates for Facebook and Twitter

Five tips are listed in this article on customization of your social updates on Twitter and Facebook in order to activate your followers and increase overall audiecene.

5 common social media mistakes and solutions

This article lists five most popular mistakes that are made in social media and solutions how to avoid them. One of the most popular mistakes – not showing respect for others.

15 reasons you’re not generating a Twitter following

This article lists fifteen reasons why you’re not generating a Twitter following. One of listed reasons – you don’t tweet enough, or don’t do that at all.

How to attract the right social media followers for your business

Some tips are listed in the article on how to attract the right social media followers for your business in the four major social networks: Facebook, Twitter, Google+ and LinkedIn.

7 tips for managing negative comments online

Article describes seven tips on how to manage negative comments in social media. One of the tips – provide answers to specific questions as soon as possible.

Why you need social media followers who won't ever buy

The article lists five reasons why more social media followers are better than fewer and more qualified. One of the listed reasons - more followers mean access to more followers’ followers.

The 10 most important lessons for speakers

The article lists 10 tips on how to become a better presenter. One of the tips - don't read from your slides.

How to build a fan-worthy Facebook page

The article lists five tips on how to create a fan-worthy Facebook page. One of the tips - name your page appropriately.

Twitter: a crisis communication tool

This article lists four tips on how to use Twitter in crisis communication. One of the tips - prepare a plan for potential risks.

20 free tools to evaluate social media

The article lists 20 free tools, which can help to evaluate the use of social media.

7 Common proofreading mistakes in press releases

This article lists seven most popular mistakes that are made when writing a press release and tips on how to avoid them. One of the most popular mistakes – misspelled words.

26 Tips for writing great blog posts

This article lists 26 tips on how to write great blog posts. One of the tips – it is very important to write a good article title, because the title is the first, and perhaps only, impression you make on a prospective reader.

The top 10 brands on Facebook

This article lists the top 10 brands on Facebook and what you can learn from them to grow your fans. One of the tips - look at it as a long term investment.

5 free ways to monitor your brand on Twitter

In this article five free tools are listed for monitoring your brand on Twitter.

5 Tips for making your brand more social

This article lists five tips on how to make your brand more social. One of the tips – identify your true audience.

5 Ways to boost your online marketing

In this article five tips are listed on how to improve online marketing effectiveness. One of the tips - take advantage of new technologies.

Inspiring Social Media strategies

This article lists 20 inspiring Social Media strategies on how hospitals are using social media - from crisis communication to customer service.

Which countries tweet the most?

In this article a map is posted illustrating the movement of tweets: green denotes physical movement; purple is @replies from someone in one location to someone in another; white is a combination of the two.

30 Social media predictions for 2012 from the pros

This article lists 30 social media predictions on how social media will impact businesses in 2012. One of the predictions – regularly creating unique content will become essential.

40 Useful updates for your brand’s Facebook page

This article lists 40 tips on how to communicate in the company's Facebook page. One of the tips – share with a simple solution to a problem, because people are always interested in things that make their lives easier.

The story of 2011 told through tweets

In this article a video recap of 2011 is posted - told entirely through tweets.

12 Common PR mistakes

In this article 12 common mistakes are listed faced by PR specialists. One of the mistakes - deleting negative comments from corporate accounts in social media.

7 Reasons no one shares your blog content

This article lists seven reasons why no one shares your blog content. One of listed reasons – your blog posts are all the same.

20 things every PR pro should know how to do

This article lists 20 things that every PR specialist should know how to do. One of them - ask good questions, because quality questions bring you quality information.

A starter's guide to increasing brand visibility on Twitter

This article lists five tips on how to increase brand awareness on Twitter. One of the tips - create interesting content that others enjoy.

Press release or press delete?

This article lists eight useful tips on how to write a press release that journalists wouldn’t have want to delete immediately.

44 things the media wish you knew

This article lists 44 tips on succesful collaboration with media representatives.

11 guaranteed ways to get others to retweet your content

In this article 11 simple ways are listed to get others retweet your content on Twitter. One of the ways - it’s very important to consider the timing of your tweet.

Should you post press releases in social media?

In this article pros and cons of posting press relases in social media are discussed. One of the main tips - just tweeting a headline and a link will get you absolutely nowhere, you need to create a conversation around your news.

The top 10 best and worst communicators of 2011

This article lists 10 best and worst communicators of 2011.

10 simple ways social media and traditional media work together

In this article 10 simple ways are listed to integrate social media into your traditional media efforts. One of the ways - capture the audience with your story using traditional media, but continue it online.

Six reasons PR has changed for the better

Article lists six ways in which PR has changed for the better. One of the reasons mentioned - social media made it easier to maintain good relationships between PR professionals and journalists.

30 brilliant social media marketing tips

This article summarizes and lists some of the best tips on working with social media that came up in 2011.

What can be expected from PR industry in 2012

This article lists five trends, which PR industry can expect in 2012. One of the trends - social media will continue to define PR.

7 reasons your Facebook page isn’t generating interest

The article lists the seven most popular mistakes communicating on Facebook. One of the most popular mistakes – non participation in the conversation.

Top tweets of 2011

Every year Twitter compiles a year in review, to recap what the company believes were the most important tweets. They highlight tweets according to the level of impact, resonance, and relevance.

10 secrets to great writing

This article lists 10 secrets to great writing from bestselling authors. One of the advices is - if you can teach people something, you’ve won half the battle, because they want to keep on reading.

The biggest PR failures of 2011 year

As 2011 slows to a close, let’s take a look back at some of the biggest PR disasters. This article lists top 7 PR disasters of this year.

Simple steps to build relationships with journalists on twitter

This article lists six simple steps anyone can follow to build good relationship with journalists using twitter.

Tips for crisis management in a social media

This article describes three tips how to manage crisis situation in social media. One of the tips – to provide answers to specific questions as soon as possible.

Press release is like a 60-second commercial

This article describes why press release is very similar to the commercial: both the press release and commercial must be specific, interesting and memorable.

News agencies use Twitter to promote, rather than inform

According to a study conducted by analyzing information published in news agency Twitter accounts, it is concluded that the Twitter users from news agencies tend to publish details only about themselves. The study confirmed that 93% of all posted information from news agency Twitter accounts contained links to the organizations’ own sites.

62 ways to improve your press releases

There are many voices calling for the death of the press releases, but it is not. In this article there are 62 useful tips on how to write a press release.

Helpful tips when deciding if public relations is right for your business

Public relations is seen as an essential part of business for companies that intend to achieve their goals by developing their own brand name and reputation. The article lists frequently asked questions and answers about what is public relations and how it can help your company.

Twitter language map

Virtual communication and micro-blogging network twitter.com strongly conquered the world in past five years. To get an idea of twitter.com distribution and operation in the world, we offer access to twitter language map. In this map, with different colors, are marked twitter.com users of the language used in correspondence - including Latvian.

How to create a social media marketing schedule

It's easy to get into social media for the wrong reasons and to post too much or too little. Article on how to balance out your social media activity.

3 Characteristics of a successful, modern-day press release

People still read press releases and they still are popular, but now the way we speak to our audience through the press releases has changed. Three points a modern press release needs to reach your target audience.

10 habits of successful PR client-agency relationships

10 points that describe a successful collaboration between public relations agencies and their clients.

News agencies use Twitter to promote, rather than inform

Journalist Relationships

Here are a few tips to help a reporter see that you are a quality public relations Professional.

14 Best Practices for Brands to Grow their Audiences in Social Media

As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.

Communication has changed — Are you ready?

This erosion of anonymity is a product of pervasive social media services, cheap cell phone cameras, free photo and video Web hosts, and perhaps most importantly of all a change in people’s views about what ought to be public and what ought to be private.

13 Hot Facebook Marketing Tips From the Top Pros

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.

Tips for staying relevant in PR

The tried and tested traditional PR techniques will always be useful, however in today’s market staying on top of technology is a must. Nowadays, much consumer and corporate correspondence is conducted through online platforms such as Twitter, Facebook and blogging. In order to stay relevant in today’s fast-paced market, you must be flexible and adaptable. Here are some tips on how to stay relevant in PR.

How Public Relations, Marketing and Sales Work Together

A question that entrepreneurs often ask “What should I focus on to make my business more successful: PR, Marketing or Sales?” But the reality is a business would thrive better with all three elements working closely together.

Three Ways Trust Defines Success for PR Pros

Trust is a rare and very valuable commodity in the world of public relations. It is what seldom makes the difference between success and failure for both PR professionals and the companies they represent.

Email Etiquette and the Perils of "Reply All"

Some tips on how to avoid unpleasant misunderstanding by sending an e-mail.

Firstly, remember that whenever you send an email to more than one person, you are creating a community. Secondly, recognize that people make email mistakes and give the sender the benefit of the doubt. Thirdly, think before you respond.

Is Traditional PR Even Worth It?

Every company should capitalize as much as possible on new, online forms of PR. Online PR is often cheaper, allows for better targeting, reaches a wide variety of people, and is flexible. However, this does not mean that you should forget about your old, traditional PR ways.

7 Twitter Marketing Campaigns to Learn From

While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald’s Canada and appbackr.

7 roles social media plays in marketing

Seven tips that can help improve marketing activities: Developing a business model involving social media for your small business; Know your audience; Defining social media success etc.

5 Great Reasons to Start Your Facebook Page Right Now

Facebook is a great tool for business, in this social media currently is signed up more than 700 million users from all around the world. The reasons why it is important to use the Facebook: it’s a great opportunity to communicate and maintain relationships with people, it’s helps to build and strengthen the image and brand, easy to see and navigate your comments and other records, opportunity to share your information with a lot of people.

Over 2/3 of Google+ users are ready to say goodbye to Facebook

In a survey of more than 1000 google + users found out that google + could be a serious competitor to Facebook. Most respondents say they liked the google + and in the long run it could be better than facebook. Two thirds of users believe that google+ is better than facebook, but on question is it better than twitter thoughts divided.

9 Lessons From Successful Brands on Twitter

Nine brands that have found success on Twitter along with takeaway lessons on what they do right and how you can emulate their success.

5 Ways to Become a Better Press Release Writer

5 Ways to Become a Better Press Release Writer.

4 Creative Ways to Reward Your Facebook Fans

Some ways to reward, support and engage your Facebook fans. First, to offer exclusive discounts, coupons, and contents. Second, to promote philanthropy. Third, to show that you listen and recognize your followers.

12 Great Free Tools for Social Media Monitoring

12 Great Free Tools for Social Media Monitoring: TweetDeck, TwitterCounterBit.ly, Ice Rocket etc.

5 Ways You Should Be Using Twitter, But Probably Aren’t

The publication discusses the reasons why people are so actively using Twitter. They use it to communicate with like-minded people, and to get answers to their questions. They use it to learn about new places, win cool stuff and find the best deals.

6 Small Business Websites To Learn From

For small businesses looking to clean up their websites, here are six quick tips for improvement.

Why I Don't Like Your Brand On Facebook

Only 10 out of 46 brands gave a reason why you should „Like” them.

10 Historic Tweets That Captivated the World

10 Historic Tweets That Captivated the World.

9 Companies Doing Social Media Right and Why

Nine companies that have transformed their online presence by implementing innovative social media marketing.

More than 1.5 million Facebook users in the Baltics now

Facebook usage in the Baltic states is still growing, albeit at a relatively slow pace in March.

The Rules of Social Media Engagement

The Rules of Social Media Engagement.

A Better Way to Measure Twitter Influence

A Better Way to Measure Twitter Influence.

Should You Piggyback Off a Crisis for PR?

Social media: the ownership battle between marketing, PR and customer relations

Social media: the ownership battle between marketing, PR and customer relations.

31 Ideas to Succeed Online

A list of ideas worth considering when navigating the vast digital landscape.

Social Media for Publicity and Advertising: How does it differ?

Difference between social and traditional media.

PR Gets Higher Marks Than Advertising for Social Media Use

PR practitioners and advertising specialists think that PR is making better use of social media.

How to handle negative publicity online?

Country’s Economic Situation Has Had Negative Effect on Celebration of March 8

Latvia’s unstable economic situation has had a negative effect on habits related to the celebration of March 8, or Women’s Day.

Q: What’s a new tool for public relations? A: Quora

A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.

Anatomy of a 21st-century news release: 5 tips that work

How to make your 21st-century release most effective?

New social media tools

22 new social media tools worth to explore.

Relation of social media and transparency

Do social media increase openness?

Older adults massively adopt social networks

Social networks usage for 50 or older segment has almost doubled in the past year.

Social media stats

50 facts about social media.

Marketers use social media for Valentine promotions

How marketers use social media in Valentine's day.

The Fundamentals of Crisis Communication: Speed, Sufficiency, and Assuming Responsibility

There’s an old saying that companies can be divided into two categories: those that have already had a crisis in their business, and those that have yet to experience one. According to the newspaper Dienas Bizness, there are crises that companies can foresee well in advance, and do everything necessary to avert or at least to substantially reduce their negative consequences; and then there are sudden crisis, which are most often related to natural disasters, various catastrophes, and accidents.