History
SIA “P.R.A.E. Sabiedriskās attiecības” (P.R.A.E. Public Relations) was established in 1999, when the public relations market in Latvia was still developing. There were several PR firms in place already at that time, both local enterprises and the subsidiaries of international networks.
The founders and first employees of P.R.A.E., therefore, faced the challenge of assembling a powerful yet different team, bringing together specialists from a variety of sectors and, over the course of three years, becoming the leading PR company in Latvia with national capital.
As its operating strategy, SIA “P.R.A.E. Sabiedriskās attiecības” chose the need to gain experience in the dealing with various interesting and untraditional events and problems, thus strengthening the company's knowledge in the local market, and improving and adapting public relations methods in the resolution of various problems.
A strategic goal for the first years of the company's operations was to work with leaders in various economic sectors, because work with major companies in terms of establishing and implementing PR programmes allowed it to learn how to react quickly and in a timely way in understanding problems, offering effective solutions and making use of creative potential in the use of non-traditional methods.
Working with sector leaders, government institutions, major state-owned enterprises and commercial institutions from various areas, P.R.A.E. has increased its qualifications. This is a fact that has been recognised by our clients and co-operation partners, allowing us to become one of the top three PR companies in Latvia in terms of professionalism and importance.